How to Make Better Videos for Social Media

By now, May of 2021, the vast majority of us have been using social media in some form for awhile now and have seen the benefits in one way or another. For some, it’s the ability to connect with old friends. Other have create an entire business around creating content and sharing it with their audience. If you are looking to do more with social media, creating videos should be at the top of your list. But, how do I make video for social media? I will walk you through some of the key points that will help you make better videos for social media to grow your audience and elevate your business.

Know Each Optimized Platform Length

Know Each Optimized Platform Length

• Facebook feed video: 15 to 90 seconds
• TikTok: 15 to 60 seconds
• Instagram stories: 1 to 15 seconds
• Instagram feed video: 30 seconds
• Twitter: 45 seconds
• LinkedIn: 15 to 30 seconds

Plan Your Videos

• Similar to how you use the content schedule planner, you can develop a posting schedule and create ideas for each video.
• Ensure Your Videos Match Your Social Media Marketing Objectives.
• Each platform has its own audience demographics. Make sure you know where your clients are. If you are targeting high net worth individuals over 60, TikTok probably isn’t the platform you should be spending you energy on. However, if you sell trendy clothes to millennials, then TikTok should be part of your strategy.
• Provide Value to Your Watchers.
  What value are you providing with your video content. Have a clear message and offer something of value to your audience.

Make the First Five Seconds Count

• Open with an amazing establishing shot that will grab the viewers attention.
• If there is a voice over or you are displaying text on the screen, you language like.
• Did you know … or Have you ever wanted to … or Have you seen our …

Use “You” or “Conversational” Language

To connect with your audience, speak to them directly. This helps to make you more relatable.

Include a Call-to-Action

• Click to learn more
• Sign up for our …
• Visit our website
• Book a meeting with me
• Get started
• Talk to our experienced professionals
• Click here for a consultation

No Sound. No Problem

The vast majority of viewers watch video with the sound turned off when scrolling through social media. If there is a voiceover, make sure you add subtitles or text overlays to help the view follow the video.

For a more professional look you can

• Use a Steady Camera or tripod.
• Consider Using an External Microphone.
• Avoid Digital Zoom. Just don’t zoom in to much because the video quality deteriorates.